‘Bal Sant’ Abhinav Arora’s designer Dior bag at Mahakumbh triggers backlash

A viral video of 10-year-old spiritual content creator Abhinav Arora carrying a designer Dior bag at the Mahakumbh Mela has sparked debate on social media. The footage, posted on his Instagram account, shows him holding the black luxury backpack moments before taking a holy dip at the Sangam—the confluence of the Ganga, Yamuna, and the mythical Saraswati rivers.

Abhinav, often referred to as "Bal Sant" by his followers, has built an online persona centered around spirituality, devotion, and detachment from materialism. However, the presence of a Dior bag—known for its high price tag—contrasted sharply with his ascetic image. In the video, he chants, “Mahakumbh mein bheed lagi hai bhaari. Radha Rani ki dripa se, Sangam mein dubki lagane ki aa gayi meri baari,” before immersing himself in the sacred waters.

Social media users quickly reacted to the video, with many questioning the juxtaposition of luxury and spirituality. While some mocked him for carrying an expensive accessory at a religious gathering, others defended him, pointing out his young age and ability to afford such an item. "To all those who mocked poor Abhinav, at such a young age he has managed to get himself a Dior bag which costs lakhs and has also taken it to Prayag! What have you achieved?" posted an X user.

This is not the first time Abhinav has faced online scrutiny. As a rising social media personality, he regularly shares religious discourses and bhajans, amassing a large following. His presence at Mahakumbh Mela, a major Hindu pilgrimage event occurring once every 12 years, was expected to be a solemn occasion, but the viral clip shifted focus to his material possessions.

Supporters argue that spirituality and wealth can coexist, emphasizing that personal faith is not defined by external appearances. However, critics argue that influencers who promote detachment should align their lifestyle with their teachings. The controversy highlights the broader conversation around modern religious influencers and their material choices.

Despite the backlash, Abhinav has not responded to the criticism. His Instagram video continues to gain traction, with thousands of views and mixed reactions. As Mahakumbh Mela progresses, the debate surrounding the young influencer remains a talking point among netizens.